Due to its vast biodiversity, warm clear waters and its accessibility from the floating guest facilities called 'live aboards', the reef is a very popular destination for tourists, especially scuba divers.

A variety of boat tours and cruises are offered, from single day trips, to longer voyages. Boat sizes range from dinghies to superyachts. Glass-bottomed boats and underwater observatories are also popular, as are helicopter flights. By far, the most popular tourist activities on the Great Barrier Reef are snorkelling and diving, for which pontoons are often used, and the area is often enclosed by nets. The outer part of the Great Barrier Reef is favoured for such activities, due to water quality.